Only a businessman who fully knows the markets and the competition situation has the chance to succeed with their products. All too many Chinese firms regretfully still believe that Europe and America stand for "The West"; and their business relations in America and Europe are both the same. This is wrong, totally, and costs companies a lot of capital and their once good reputations.
Even in America , normally successful companies fail when they try to become established here in the European market. The question is, “Why?”
The simple belief to just transfer a Sino-American product with the same marketing strategy into Europe is completely wrong. It regularly leads to failure and the loss of capital investment: All because Europeans are not Americans and European consumers are not the same as their American counterparts; like apples and oranges!
Europe is made up of many independent states, each with their own individual languages and cultures. Even the product’s choice of name can decide between success and failure here and there in the marketplace. Thanks to optimal planning and professional execution of your introduction here into the market, German-China-Consult will help you avoid such a mistake.